After exhausting myself looking for a newletter plugin for wordpress, installing and uninstalling several options, I decided to go with a paying option. I have used Campaign Monitor in the past with employers so I know my way around it. It is easy to customize and track your campaigns and it is affordable.

Why do I need a newsletter? Good question. Personally for Good Day I will be adding new work to my online shop and it will give folks an opportunity to have the first look at what I have to offer. It will keep my line of communication open with my customers and allow me to send special offers, notices, events, contests, etc.

Why do you need a news letter? Another good question.
Read some facts at Email Marketing Reports.